Aid for promotion and communication activities in third countries

The objective is to promote the competitiveness of national wines through promotion, advertising, and communication actions carried out. carried out in third countries

Beneficiaries

The following may be beneficiaries of aid:

Wine companies.
Producer organisations/associations and associations of producer organisations.
Management and representative organisations for wine PDOs and PGIs.
Non-profit associations, cooperatives.

Data helps

The procedure for granting the subsidy is on a competitive basis
The following products may be promoted: wines with PDOs, wines with PGIs and wines in which
The wine grape variety is indicated.
The programmes shall run from 1 January to 31 December each year, and the duration of the aid for
Market of a third country will be a maximum of 1 to 3 years depending on typology.
The aid rate is between 35% and 50%, depending on the number of applications and budget available.
Minimum execution of 50% of the eligible expenses approved at the concession resolution.

Eligible actions

Promotional, advertising or public relations actions: commercial missions, advertising campaigns (tv,
radio, events…), promotions at points of sale, web portals for foreign promotion, social networks,
reverse missions, information offices, press office, product presentation.
Participation in international events, fairs or exhibitions.
Information campaigns: business meetings, professionals, opinion leaders and consumers. Days
seminars, tastings, tastings.
Studies and reports of new markets or existing markets.
Studies and reports to evaluate the results of advocacy and information programmes.
Preparation of technical dossiers including laboratory tests.

*The 2023 call supports promotional actions and programs carried out between May 1 and December 31, 2023.

Deadline for applications

The deadline for submission of applications is January 15, 2023.